What Verticals Work on POP Traffic?


A vertical is the category of offer that you are promoting. An offer can be a product (physical or digital), a lead submission form, a website sign-up, a service, or pretty much anything else that can be monetized.

Not all verticals will work on any traffic source though. It’s certainly easy to get overwhelmed as a beginner as to which vertical to promote and where, but this part of the guide will hopefully clear that up for you.

Below, I have outlined the most popular verticals that are suitable for POP traffic, which of course is by far the easiest traffic a newbie can start with.