What is Affiliate Marketing?

Affiliate marketing is today’s modern-day door to door selling of products and services. Well, that is if you take away the actual door to door selling and add in computers, the internet and an assortment of online marketing techniques. But the concept is virtually the same.

Door to door salesmen acted as a middle man that went around a neighbourhood selling a product, from which they would make a commission. Companies relied on these salesmen to get their products in front of new customers that they may not have been able to reach before, therefore boosting sales and adding to their bottom line.

Today, the door to door model is no longer applicable thanks to how easy it is to learn about new products and purchase online. And that’s where affiliate marketing is able to flourish as products and services are sold online through a middleman known as an affiliate. This affiliate promotes certain offers online and in turn receives a commission from a company when they are able to secure a purchase.