Here’s the truth. The difference between you being broke and plugging away at your day job and being on the way to creating a financial freedom for yourself and your family might be a single traffic source placement away. Not a campaign, but one single website!
These golden nugget placements are without a doubt hiding somewhere on your favorite traffic sources. After all, that’s how traffic source companies stay in business.
You may never even realize this, because you never let your campaign reach statistical significance or your bid is way to low to expect any sort of performance from any worthwhile placement. More so, chance are, some other affiliate has already figured it out and created placement specific campaigns with jacked up bids. This might be the exact reason why you are not seeing results for yourself.
One of the proven strategies I’ve utilized throughout the years is setting a conservative daily budget cap, and an ULTRA high CPM bid in a RON campaign. This allowed me to quickly weed out clear non performing placements and almost instantly discover placements with potential. With a high bid you are almost guaranteed to get the highest quality traffic on a single website (meaning your ad will be displayed first in each user’s browsing session), and with a low daily budget cap ($25-$50/day) you will not spend copious amounts of money during the initial testing phase.
What that ULTRA high bid would really depend on your traffic source and your risk tolerance. Majority of traffic sources I personally advertise in, the bid would be set to anywhere between $4 and 10 $CPM!
This particular campaign ran for about 6 months generating almost $10,000 in profit. Yes, all from a single placement!
Just like I described above, initially a RON campaign was launched on SelfAdvertiser with a relatively high bid ($4 CPM). After about a week or so, I’ve zeroed in on a dozen of placements that showed the most potential for that particular funnel. Ensure to continuously cut clearly non performing placement every day after they reach a specific statistically significant point. Then I’ve lowered the campaign bid to around $2.4 CPM and only ran those placements for close to a month. After getting even more data, I’ve disabled placements with the lowest ROI, continuing to run just one placement that remained to be working up until this day!
Here are the exact campaign settings:
No changes to the landing page or the offer were made throughout the duration of this campaign. The offer was a CC-Submit Sweepstakes in France and exactly the same funnel as was used in this case study.
You can see that the traffic source screenshot displays slightly different statistics in terms of profit and conversions. This is due to not setting up a postback pixel in early stages of working with that traffic source.
Other Traffic Sources
Just so we are clear, this is not an one off scenario that only happened on that one traffic source. This is a very typical occurrence that takes place on virtually any traffic source type that allows advertisers ability to run their ads on selected placements. Be that PUSH, POP or Native.
I’ve never had much luck with POPCASH running sweepstakes vertical, but here is a campaign that I was actually able to turn around and make some profit from. All from a single placement!
As per my strategy, this started off as a RON campaign in Italy. I collected converting placements that have a decent ROI and solid landing page click through rate. Eventually the placements were put into their own WHITELIST only campaign and as you can see, in the end, only one placement ended up doing well and is responsible for the majority of profits.
That’s it folks! Remember, you are only one placement away from making a boat load of dineros! Yes, even in 2020 😀