Sweepstakes Case Study: Profit $10,000 from a single placement on POP?

Here’s the truth. The difference between you being broke and plugging away at your day job and being on the way to creating a financial freedom for yourself and your family might be a single traffic source placement away. Not a campaign, but one single website!

These golden nugget placements are without a doubt hiding somewhere on your favorite traffic sources. After all, that’s how traffic source companies stay in business.

You may never even realize this, because you never let your campaign reach statistical significance or your bid is way to low to expect any sort of performance from any worthwhile placement. More so, chance are, some other affiliate has already figured it out and created placement specific campaigns with jacked up bids. This might be the exact reason why you are not seeing results for yourself.

Tracker Campaign Screenshot

The Strategy

One of the proven strategies I’ve utilized throughout the years is setting a conservative daily budget cap, and an ULTRA high CPM bid in a RON campaign. This allowed me to quickly weed out clear non performing placements and almost instantly discover placements with potential. With a high bid you are almost guaranteed to get the highest quality traffic on a single website (meaning your ad will be displayed first in each user’s browsing session), and with a low daily budget cap ($25-$50/day) you will not spend copious amounts of money during the initial testing phase.

What that ULTRA high bid would really depend on your traffic source and your risk tolerance. Majority of traffic sources I personally advertise in, the bid would be set to anywhere between $4 and 10 $CPM!

SelfAdvertiser Campaign Placements Breakdown

This particular campaign ran for about 6 months generating almost $10,000 in profit. Yes, all from a single placement!