Most of the affiliates marketers should be familiar with PropellerAds. They are a Cyprus based POP/Push traffic source platform that have been at the top of the industry for quite some time.
Early last year they have introduced a new bidding price model option that has been getting refined since then, prompting me to give it a shot.
Let’s first discuss what CPA Goal 2.0 is and how it differs from other bidding models.
This definition is taken straight from PropellerAds FAQ: “CPA goal 2.0 is an auto-optimization technology performed according to the required price per conversion. The algorithm is able to predict what traffic slices are most likely to drive quality conversions at the desired price.”
Essentially, instead of you manually setting your bid price per thousand impression, the system will automatically decide how much to bid per placement in order to get the cost per action (normally set to just below the offer payout) .